HOW BRANDS ARE UNLOCKING THE POTENTIAL OF USER GENERATED CONTENT IN LOCKDOWN

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The lockdown has brought opportunities for the brands to make new and stronger connections with the audience. In this article, we will talk about the brands that have made most of this lockdown by engaging with their audience in ways they would never forget.

User engagement plays an important role in social media strategy to convert brand users into brand followers, participants, & eventually into consumer brand ambassadors. As the global pandemic leaves no choice for brands to sell their products, brands are using this time to get into consumer’s life. 

How does UGC Work?

This is a social media engagement technique where brands ask their followers to do a task in return for some gift. The task can be anything from drawing to physical or mental activity to photography. Anything which users can do easily from the comfort of their home. UGC plays an essential role in the process of user engagement as brands ask consumers to share their work to create a bank of engaging content.

Brands are using this time to add some value to consumers ’ life by suggesting to them these activities, that will help them reap benefits once the lockdown is over. Here are some examples of the brands making most of the lockdown period to build a connection with their audience.

 

#1 Mercedes Benz

Mercedez Benz started a campaign #coloryourbenz where the company asked its customers to color their own Mercedes Benz with the brand’s coloring templates. As an incentive to the activity company told “The best works and sketches will be collected in our Facebook album.”

 

#2 Asian Paints

Asian Paints brought back their old long-running campaign “Har Ghar Kuch Kehta Hai” and this time they transformed it into a UGC campaign. As a part of the campaign, the brand asked its users to send them photos and videos of activities they are doing at home to kill time. Later they compiled all the entries into a series of heartfelt posts.

#3 Decathlon Sports India

Decathlon put together a series of virtual events across social media platforms comprising of games and challenges for people to follow and participate in.

The challenges included handling hurdles, one glass-one leg, frozen squat, and more that were designed to be easily practiced from one’s hall, or any free space, with a points system awarded collectively to each city location.

#4 Jeep

Jeep gave its seven-slot grille a homely twist, and shared seven ideas over the course of a few days, for activities one can indulge in and turn each day into an indoor adventure.

The suggested activities included reading, cleaning & sanitizing, gardening, coloring, and more along with recommendations for each activity.

 

So, these are a few examples of how brands are making most of the lockdown period. If you are looking to build an audience base for your business on social media. You can contact us to leverage the power of content marketing to convert your business into a well known brand.

 
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