8 WAYS TO GROW YOUR FACEBOOK PAGE WITHOUT SPENDING A RUPEE
A few years ago from now, it was easier to increase “likes” for your business page. Because there were so few pages competing for attention in the news feed. But things have changed now and growing a fanbase for a new Facebook page is not easy. With the increased competition and tougher algorithms, if you want to grow a high-quality, engaged fan base, you need to plan well and execute well.
Before getting into how to grow your Facebook page, let’s talk about why you need to grow your Facebook page.
- Brand Awareness
- Generating new leads for your business
- Viral Visibility – people commenting on your post or sharing your post leads to more people learning about your business.
Now let’s talk about 8 ways to grow your Facebook page following for free. So, let’s get started.
#1 Invite Your Personal Network
People who you can really count on are your friends on Facebook. It is the easiest and best way to provide an initial push to your business page. You can send an invitation to everyone on your friend list at once. Other than that you can also ask your friends to further invite their friends to like your page. It is a great way to get initial 500-1000 followers on your pages.
How to do that:
- Go to your business page, on the right side you will see an option to invite your friends like in the image above.
2. Click there are select the friends you want to invite or select all. You can also write a message along your invitation as shown in the image below.
#1 Mercedes Benz
Mercedez Benz started a campaign #coloryourbenz where the company asked its customers to color their own Mercedes Benz with the brand’s coloring templates. As an incentive to the activity company told “The best works and sketches will be collected in our Facebook album.”
#2 Cross Promote
More often than not, you have different friends/followers on different social media platforms. Try to get people to like your Facebook page from Linkedin, Twitter or Instagram also. Here is a great example of how to do that.
You can also add your Facebook to your Linkedin Profile and if you own a physical store you can put signup in your store.
#3 Add your Page to your Email Signature
As a business person, you must be having a lot of email conversations throughout the day. Let each one of them know you have a Facebook page by adding your page in your email signature. You can also send a direct email invitation to all your email contacts. Below is an example of how to add a Facebook page link to your email signature.
#4 Add a Prominent Link in Your Website
This for someone who also has a business website. You can put your Facebook page link at the top of your website prominently so that visitors can see it. You can also add the same in footer also. In order to make it more prominent you can add a Facebook plugin to WordPress website.
There are many ways depending on which platform you are using, here are the steps for WordPress
1. Go to https://developers.facebook.com/docs/plugins/page-plugin
2. Add Page name
3. Adjust Width, Height, and options
4. Select Get Code
5. Paste code into Text Widget on your WordPress site.
#5 Link Your Profile to your page
This is another easy way to get people from your profile to your business page. All you have to do is add your business page in “Work and Education” part of your business profile. This way when anyone visits your profile on Facebook will get to see you business page also.
#6 Activate the Suggested Page Option
This is one hidden feature very few people know about. You can find this in “Settings” in your page as shown in the image below.
By activation this option, you will allow Facebook to suggest your page to people when they visit other pages similar to yours. Though it will not bring a large number of Likes to your page but still something is always better than nothing.
#7 Connect With Community of Other Pages
Did you know you can follow other pages not as only from your own profile but as a business page as well. This is how it works.
So, what you have to do is follow popular pages in your niche, follow them as your page and start commenting on their post. Remember the comment should be meaningful which make readers visit your page after reading your comment. Make sure you are commenting on recent posts for better results.
#8 Invite people to Like your Page who liked your post
This is perhaps the most effective way to increase likes on your Facebook page. This is how it works. Suppose you ran a campaign for your business(not page like but lead generation or engagement campaign). And you get hundreds of likes on that post by people who not necessarily like your page. You can invite those people to like your page by sending them invitation notification.
Here’s how to do it:
Go to the post you boosted and click on the number of likes it got. A new window with a list of people liked your image will open from where you can send the invitation.
So, these are our 8 tips to increase Facebook page followers. Start trying these tips today and you will be able to see the growth of your Facebook page within a week.
NOTE: All these tips to increase Facebook followers will only be successful when you have great content to compliment your efforts. Otherwise, even the friends you invited at first will unfollow your page.